As part of our work, a new study was published:
Relling, M., Schnittka, O., Sattler, H., & Johnen, M. (2016). Each can help or hurt: Negative and Positive Word of Mouth in Social Network Brand Communities. International Journal of Research in Marketing, 33(1), forthcoming.
The authors explore the...
Contribution from the news channel DFG-FG 1452